Sellercore Weekly Update W15/2026: Fuel Surcharge, Antitrust Fine & AI Canvas

Every week, more happens in the Amazon universe than most sellers notice. That's why we're now summarizing the most important news for you. This week: Amazon hits sellers with a fuel surcharge, the German antitrust authority takes action, commingling is history, and AI is changing the game on multiple fronts.

1Amazon Adds 3.5% Fuel Surcharge to FBA Fees

Starting April 17, 2026, Amazon will apply a 3.5% fuel and logistics surcharge to all FBA fulfillment fees in the US and Canada. This translates to approximately $0.17 per shipped unit on average, depending on product size.

Multi-Channel Fulfillment and Buy with Prime are also affected (from May 2). Amazon cites rising energy costs due to geopolitical tensions. Historically, such surcharges at Amazon never disappear once introduced.

2German Antitrust Authority Fines Amazon €59 Million

The Bundeskartellamt has prohibited Amazon from influencing third-party seller pricing on the marketplace and ordered a profit disgorgement of €59 million.

Amazon holds approximately 60% of the German online retail market and used non-transparent rules that reduced sellers' listing visibility when prices didn't match Amazon's expectations. The ruling is based on Section 19a of German competition law and EU competition law.

3Amazon Ends Commingling: New FNSKU Requirement Since March 31

Amazon has ended the commingling program as of March 31, 2026. The practice of mixing inventory from different sellers for identical products is now history.

Resellers must now use FNSKU barcodes on all units. Brand owners with Brand Registry can continue using manufacturer barcodes (UPC/EAN) as Amazon uses "Virtual Tracking" for them.

4Amazon Launches AI "Canvas" in Seller Central

Amazon has rolled out an AI-powered "Dynamic Canvas" in Seller Central: sellers can generate personalized, interactive dashboards using natural language prompts. The tool delivers sales data, campaign analysis, inventory planning, and product opportunities on demand.

The system runs on Amazon Bedrock, utilizing Anthropic's Claude among other models. US and UK have been live since early March; the EU rollout is planned for Q2 2026. Cost: no additional fees.

5Alibaba Accio Surpasses 10 Million Users

Alibaba's AI sourcing agent "Accio" crossed the 10 million monthly users mark in March 2026. The tool allows sellers to research products, find suppliers, and negotiate specifications in minutes.

A concrete example: one user reduced their production costs from $17 to $2.50 per unit. Alibaba also launched the "Accio Work" agent, which builds complete online stores in 30 minutes.

6Amazon Seller Wallet Now Available in Germany and 6 More EU Markets

Amazon has expanded its "Seller Wallet" service to seven European marketplaces, including Germany, Belgium, Ireland, Netherlands, and Spain.

Sellers can hold sales proceeds in the wallet and set up single or automatic disbursements (weekly, biweekly, monthly). No more forced immediate transfers to bank accounts. The service supports Euro accounts for all EU sellers.

7Visa & Mastercard Push "Agentic Commerce" Forward

Visa and Mastercard announced new products for "Agentic Commerce": AI agents that autonomously shop and pay on behalf of consumers. Visa provides APIs for payment integration in AI agents, Mastercard expands its agentic network and partners with OpenAI, Google, and Cloudflare.

McKinsey estimates that AI agents will be responsible for $1 trillion in US transactions by 2030. Visa expects mainstream adoption by the 2026 holiday season.

Key Takeaways

This week shows a clear trend: Amazon is getting more expensive (fuel surcharge), but also fairer (antitrust ruling, end of commingling) and smarter (AI Canvas, Seller Wallet). Meanwhile, AI is fundamentally reshaping the entire e-commerce landscape, from sourcing (Alibaba Accio) to payments (Agentic Commerce).

Our advice: review your margins now, check your FNSKU processes, and optimize your product data. Those who prepare now will be the first to benefit from the new tools.