The Sellercore Blog

Practical guides, strategies and news for Amazon sellers across the DACH region and the EU.

Guide

Amazon FBA Reimbursements: The 60-Day Trap

Amazon cut FBA reimbursement windows to 60 days. Learn the exact deadlines and build a weekly routine so you never miss a claim on lost or damaged inv

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Guide

GPSR on Amazon: The EU Responsible Person Explained

GPSR on Amazon: since 13 Dec 2024 every product needs an EU responsible person. What sellers must check so listings are not deactivated on Amazon.

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Guide

Amazon Account Suspended? Write a Plan of Action That Works

Amazon account suspended? Learn how to write a Plan of Action Amazon actually approves: nail the root cause, hit every deadline and reclaim your held

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Guide

Amazon Returns: The Real Cost and How to Protect Your Margin

Amazon returns quietly eat your margin. Learn how to calculate the true cost per return, measure the return rate cleanly per ASIN and reduce it on pur

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Guide

Amazon VAT and OSS: Where One Stop Shop Stops Helping

OSS simplifies EU VAT for Amazon sellers, but only up to your storage borders. Once Amazon moves your stock abroad, the One Stop Shop no longer covers

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Guide

Packaging Act & LUCID: What Amazon Sellers Must Do

On 12 August 2026 the EU Packaging Regulation replaces Germany's VerpackG. What LUCID, system participation and the distribution ban mean for Amazon s

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FBA

Amazon Fulfilment Centres in Germany: Full List, FC Codes & What Sellers Must Know

Every Amazon fulfilment centre in Germany with FC codes and cities, plus what FBA sellers must know about inventory placement, Pan-EU FBA and VAT.

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Guide

Amazon Listing Optimisation: How to Rank Better in 2026

Amazon Listing Optimisation explained step by step: title, bullet points, backend keywords, images and A+ Content – with concrete examples for sellers

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Guide

Amazon Pay Per Click Advertising: PPC Guide for Sellers

Run Amazon PPC profitably: This guide explains campaign types, match types, bidding strategies and ACoS optimisation for Amazon sellers. Read now.

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Guide

Selling Books on Amazon: How to Do It Profitably

Selling books on Amazon: understand BSR, assess condition correctly, calculate margins. Step-by-step guide for DACH Amazon sellers with FBA vs FBM.

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Guide

FBA Calculator: Calculate Costs Correctly and Protect Your Margin

Use the FBA Calculator to calculate Amazon fees, storage costs, and shipping at a glance. Learn how to plan your margin and break-even realistically.

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Guide

Amazon Seasonal Products: Calendar & Strategy 2026

Plan seasonal products on Amazon successfully — with a DACH seasonal calendar, timing strategy, stock planning and listing tips for FBA sellers.

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Guide

Amazon Reselling: Models, Margins and Getting Started in 2025

Amazon reselling: arbitrage, wholesale or dropshipping? How to find profitable products, calculate margins correctly and avoid the most common mistake

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Guide

Amazon Dropshipping: Is It Still Worth It?

Amazon Dropshipping explained: business model, advantages, risks and better alternatives for sellers. Practical assessment without the hype.

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Guide

Amazon Keyword Research: The Practical Guide for Sellers

More visibility on Amazon: this practical guide shows you how to find, prioritise, and optimally place the right keywords in your listing.

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Guide

Amazon SEO: How to Rank Your Listing on Page 1

Amazon SEO explained: A9 algorithm, keyword research, listing optimisation, backend keywords and A+ Content. Practical guide for sellers 2026.

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Guide

Amazon Brand Store Setup: A Step-by-Step Guide

Set up an Amazon Brand Store for free: templates, tiles, linking Sponsored Brands and reading Store Analytics correctly – a complete practical guide.

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Guide

Amazon SEO Tool: Improve Rankings & Sell More

An Amazon SEO tool shows you which keywords rank, where your listing falls short, and how to generate more organic sales step by step.

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Guide

Daily News Apr 13, 2026: FBA Surcharge, Meltable Deadline, AI Shopping Agents

Amazon Daily News Apr 13, 2026: FBA Fuel Surcharge 3.5% from Apr 17, Meltable deadline Apr 20, AI Shopping Agents $20.9B, new Small Bulky category, AI

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Guide

Amazon Analytics: Using Metrics Effectively as a Seller

Amazon Analytics helps sellers sell more profitably. Learn which KPIs truly matter and how an Amazon analytics tool improves your decision-making.

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Guide

ASIN Number: What It Means and How to Use It

The ASIN is at the heart of every Amazon listing. Find out how it is structured, where to find it, and how to use it strategically as a seller.

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Guide

Amazon Buy Box: What It Is and How to Win It

The Buy Box drives 82% of all Amazon purchases. How the algorithm works, which factors matter, and how to hold it long-term.

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Guide

Amazon Vine Explained: How Sellers Get Their First Honest Reviews

Amazon Vine step by step: cost, requirements, process, and what to watch out for when enrolling a new ASIN to secure your first solid reviews.

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Guide

Sellercore Weekly Update W15/2026: Fuel Surcharge, Antitrust Fine, AI Canvas & More

Sellercore Weekly Update W15/2026: Amazon adds 3.5% fuel surcharge, German antitrust authority fines Amazon €59M, commingling ends, AI Canvas coming t

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Guide

Amazon Ads Agent: AI-Powered Advertising — What Sellers Need to Know

Amazon's AI Ads Agent cuts campaign setup from 60+ min to under 10 min, delivers 18% lower CPM and 16% lower CPA. Everything sellers need to know abou

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Guide

Starting Amazon FBA: 10 Steps to Your First Sale

The complete starter guide for 2026. From business registration to your first sale.

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Guide

Amazon Brand Stores API: Automating Storefronts

The API is out of beta. Here's how to manage your storefront programmatically.

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Guide

German Federal Cartel Office vs. Amazon: What the 59M Fine Means for Sellers

Amazon can no longer control seller prices. What this specifically changes for you as a seller.

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Guide

Amazon Listing Optimization - Step by Step

Title, bullets, backend keywords, images and A+ Content - the complete guide for optimizing your Amazon listings.

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Guide

Amazon PPC Automation - When Is a Tool Worth It?

Manual vs. automated, AI bidding explained and what to look for in PPC tools.

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Guide

What Is an Amazon Repricer? The Ultimate Guide for 2026

Everything you need to know about Amazon repricers: How they work, what to look for, and which strategies actually deliver results.

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Guide

Amazon Marketplace Consolidation: 25% Fewer Sellers - Who Survives?

From 2.4M to 1.65M sellers. Why this is a huge opportunity for professionals and what the winners do differently.

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Guide

Amazon Rufus AI: What Sellers Need to Know in 2026

250M users, $10B revenue impact, +60% conversion: How Amazon's AI assistant is changing search and how to optimize your listings.

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Guide

Amazon Q1 2026: 7 Changes Every Seller Needs to Know

End of commingling, DD+7 payouts, FBA prep removal, new fees: All changes and what you need to do now.

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Guide

Amazon Algorithm: How the Buy Box Really Works

Technical analysis of the Buy Box factors. Deep dive into the Amazon algorithm for advanced sellers.

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Guide

Amazon Reviews: Getting More Reviews While Staying TOS-Compliant

Legal strategies for more product reviews without risking your account. With concrete email templates.

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Guide

Amazon Q1 2025: New Features for Seller Central

Overview of all new features and changes in Seller Central. What you need to know now.

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Guide

Setting Up Amazon Seller Central: The Complete Beginner's Guide

Step-by-step guide for getting started as an Amazon seller. From registration to your first sale.

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Guide

From 3.2 to 4.7 Stars: Review Strategy of an Electronics Seller

How systematic review management improved product ratings and doubled revenue.

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Guide

How a Seller Increased Their Buy Box Rate by 47%

A German FBA seller with 2,000+ SKUs shares their repricing strategy and concrete results after 3 months.

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Guide

FBA Fees 2025: Complete Breakdown of All Costs

All FBA fees explained in detail. Storage costs, shipping fees, long-term storage and hidden costs eating into your margin.

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Guide

FBA vs. FBM: When Each Model Makes Sense

Cost comparison and decision guide between FBA and FBM. Deep dive with concrete numbers and scenarios.

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Guide

Multi-Channel vs. Amazon Only: An Honest Analysis

When expanding to other marketplaces is worth it and when you should stay focused.

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Guide

Optimizing PPC Campaigns: Lower ACoS, Higher Revenue

Advanced strategies for Amazon Advertising. Keyword research, bidding and campaign structure.

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Guide

Profit Tracking: The Most Important KPIs for Amazon Sellers

Which metrics you should actually be tracking as an Amazon seller.

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Guide

Repricing Without Race to the Bottom: How to Protect Your Margins

How to win the Buy Box with intelligent repricing without sacrificing your margins. Includes concrete rule templates.

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Guide

Creating Repricing Rules: Best Practices and Templates

Concrete rule templates for different product categories and competitive situations.

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Guide

Buy Box Strategies 2025: What's Changing and How to Benefit

Amazon has updated the Buy Box algorithms. We analyze the changes and show concrete strategies for sellers.

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Guide

Seasonal Repricing: Strategies for Q4 and Prime Day

How to adapt your pricing strategies to seasonal fluctuations and make the most of peak periods. With concrete rule templates.

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Guide

Amazon Fee Increase 2025: What Sellers Need to Know

Overview of all announced fee changes and how to adjust your calculations accordingly.

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Guide

Inventory Planning with Excel: Templates and Formulas

Free Excel templates for inventory management, reorder points and cash flow planning.

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Guide

Black Friday 2024 Analysis: Trends and Learnings for Sellers

Data analysis of Black Friday 2024. What worked and what you can learn for 2025.

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Guide

Creating A+ Content: Best Practices for Higher Conversions

How to boost your conversion rate with professional A+ Content. With examples and templates.

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Guide

Amazon Buy Box Strategy 2024: How to Win More Sales

Learn the best strategies to win the Amazon Buy Box. Repricing tips, seller metrics and concrete recommendations for 2024.

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Guide

Amazon SEO 2025: Ranking Factors and Optimization Strategies

Current analysis of Amazon A9/A10 algorithm factors and practical tips for better rankings on Amazon.

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Guide

From 50 to 500 Orders: Scaling a Private Label Business

How a seller grew their private label business tenfold in 12 months. Strategy and learnings.

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Guide

Competitive Analysis on Amazon: Tools and Methods

How to systematically analyze your competition and identify market opportunities.

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Guide

Amazon Brand Registry: Step-by-Step Brand Registration Guide

Step-by-step guide to Brand Registry. Requirements, process and benefits for sellers.

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Guide

Internationalization: Expanding to European Amazon Marketplaces

Guide for expansion to UK, FR, IT, ES. Tax and logistics considerations.

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