Yes. You set goals such as a target ACoS and budget limits; the optimizer acts within these parameters — always visible and overridable at any time.

Can I try the Ads Optimizer for free?

14 days free, no credit card required.

Sellercore

§ 03ADS OPTIMIZER · PPC AUTOPILOT

ACoS down.
Sales up.

Sponsored Products, Brands & Display — run by an agent that checks bids every hour, shifts keywords and reallocates budget. You just see the result.

14-DAY TRIAL · NO CARD

AGENT ACTIVE1.289 BID CHECKS TODAYLAST ACTION 2S AGO

AVG ACOS DROP

–0%

in the first 30 days

BID CHECKS

0/h

every campaign, every hour

CAMPAIGNS

0.0k

in live tuning at once

ROAS LIFT

+0.0x

at the same spend level

✦ Upgrade Plan✦ 43 Credits

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✦Ads Optimizer

ANALYSIS

Dashboard

Campaign Structure

PPC Analysis

Product Performance

Analytics

MANAGEMENT

Manage Campaigns

Campaign Boost

Keywords

Competitors

OPTIMISATION

Automations

Dayparting

Event Days

OTHER

History

AI Observations

Structure

Ads Optimizer

Monitor and optimise your Amazon Advertising campaigns

✦

AI Weekly Report

Weekly AI analysis with recommendations by email

bid.pauselash serum BROAD paused · ACoS 62%

LIVE

PERIOD7D14D30D60DSSTCustom

FILTERAllBrandGenericComparison

SPEND

3.666,69 €

–7.8%

SALES

15.809,56 €

+18.4%

ACOS

23.19%

–28.7%

ROAS

4.31x

+26.1%

ORDERS

1.197

+9.8%

CLICKS

7.657

–5.0%

IMPRESSIONS

1.070.106

–3.0%

CPC

0.48 €

–10%

CTR

0.72%

+4.9%

CVR

15.63%

+1.0%

ACoS & revenue over time

ACoS (%) and revenue (€) over the last 30 days

ACoS %Sales €

01.405.410.415.420.425.429.4

Top campaignsAll campaigns →

CAMPAIGN	COST	REVENUE	ACOS
NaturBoost HCG \| ART000200007 \| SPA - MANU \| EXACT	460,01 €	3.480,18 €	13.42%
NaturBoost HCG \| ART000200007 \| SPA - MANU \| PAT	155,21 €	704,67 €	22.05%
Brow Lamination \| ART000200042 \| SPA - MANU \| EXACT	124,02 €	352,15 €	34.91%
Brow Lamination \| ART000200042 \| SPA - MANU \| PHRASE	73,40 €	174,85 €	43.91%
NaturBoost - Brand Defence	69,38 €	417,03 €	14.20%
NaturBoost HCG \| ART000200007 \| SPA - MANU \| BROAD	60,57 €	227,75 €	21.39%
Eyebrows and Lashes \| SPA - MANU \| BROAD	34,31 €	22,44 €	242.75%

§ 04

Three levers. Full control.

01LEVER

Bid Agent

Hourly · per keyword

Every bid is checked against the performance target, ACoS, CPC competition and time of day. Adjustments in 0,01€ steps — never more than ±10% per tick.

1h-CycleTarget-ACoSSafe-Bands

02LEVER

Keyword Mining

Search term → structures

Profitable search terms automatically move into EXACT campaigns. Weak terms are negated. Your campaign structure grows with your range.

Auto-NegationTerm-PromotionMatch-Cascading

03LEVER

Dayparting

Hourly multipliers

Set a bid multiplier per weekday/hour. Boost at conversion peaks, pause in dead time windows. 168 fields, one per hour.

Weekly-Grid0×–1.5×Per Marketplace

§ 05bLIVE OPS · CONTROL ROOM

Your PPC control room. In real time.

Budget pacing, bid stream and spend distribution — whatever the agent is doing right now, you see it live here. This is how the app feels.

BUDGET PACING · TODAY

70%

€1281 SPENDCAP €1.840

The agent spreads budget so it lasts until 23:59 — no midday budget gaps.

BID STREAMLIVE

14:33eyebrow tint · PAT0,44€ → 0,47€

14:42face spray · EXACT1,14€ → 1,02€

14:38lash serum · BROADpaused · ACoS 62%

14:32lift spray · EXACT0,54€ → 0,49€

EVERY CHANGE · LOGGED · REVERSIBLE

SPEND / HOUR · ROLLING

−12h−6hnow

Dayparting boosts visible: more in the evening, less at night — automatically.

§ 06bTOOLKIT · FROM THE REAL APP

More than bidding. The full toolkit.

Campaign Boost

Targeted push for launches: ramp up budget & bids temporarily — with automatic wind-down.

Automations

Rule engine with filters (e.g. campaign contains "lowercarb") — the agent executes daily.

Event Days

Prime Day, BFCM & co.: event profiles raise bids automatically — and lower them again.

Competitors

Track competitor ASINs: prices, rankings, ad positions side by side.

Keyword Harvest

Harvest high-performing search terms from AUTO/BROAD and promote them to EXACT — one click.

SKAG Wizard

Create single-keyword campaigns in a structured way — including negative isolation.

Campaign Mindmap

Your entire campaign structure as an interactive map — self-competition visible at a glance.

AI Observations

The agent documents every analysis: candidates, moves, negative keywords — all on record.

§ 04bKEYWORDS · MINING

39.489 targets. Each one checked hourly.

✦ Upgrade Plan✦ 43 Credits

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✦Ads Optimizer

ANALYSIS

Dashboard

Campaign Structure

PPC Analysis

Product Performance

Analytics

MANAGEMENT

Manage Campaigns

Campaign Boost

Keywords

Competitors

OPTIMISATION

Automations

Dayparting

Event Days

OTHER

History

AI Observations

Structure

Keywords

All keywords and product targets across all campaigns

TOTAL TARGETS

39.489

EXACT

13.190

PHRASE

13.376

BROAD

12.923

All KeywordsNegative KeywordsSearch QueriesCandidates

MATCHAllExactPhraseBroad

KEYWORDS	MATCH	CAMPAIGN	BID	SPEND	SALES	ACOS	CLICKS
lift spray Mining	EXACT	NaturBoost HCG \| ART000200007 \| SPA - MAN	0.54 €	173,21 €	1.077,23 €	16.07%	434
boost spray Mining	AUTO	NaturBoost HCG \| ART000200007 \| SPA - MAN	0.45 €	156,36 €	601,09 €	26.01%	293
lift spray face Mining	EXACT	NaturBoost HCG \| ART000200007 \| SPA - MAN	0.84 €	30,90 €	271,42 €	11.31%	50
hyaluronic acid spray Mining	AUTO	NaturBoost HCG \| ART000200007 \| SPA - MAN	1.78 €	17,90 €	50,15 €	35.69%	70
anti beauty Mining	PHRASE	NaturBoost - Brand Defence	0.51 €	15,22 €	110,02 €	13.40%	32
anti beauty serum Mining	AUTO	NaturBoost HCG \| ART000200007 \| SPA - MAN	0.17 €	15,70 €	77,55 €	11.30%	57
eyebrow lift set Mining	EXACT	Brow Lamination \| ART000200042 \| SPA - MA	0.85 €	14,80 €	50,70 €	17.40%	16
hyaluronic spray Mining	PHRASE	NaturBoost HCG \| ART000200007 \| SPA - MAN	1.78 €	14,00 €	0,00 €	—	15
naturbeauty face spray Mining	EXACT	NaturBoost HCG \| ART000200007 \| SPA - MAN	2.08 €	12,65 €	62,80 €	20.17%	10
naturbeauty Mining	AUTO	NaturBoost HCG \| ART000200007 \| SPA - MAN	0.84 €	12,57 €	79,06 €	16.57%	26
lift spray Mining	PHRASE	NaturBoost - Brand Defence	1.04 €	12,33 €	20,06 €	61.94%	14
anti spray Mining	EXACT	NaturBoost - Brand Defence	0.42 €	12,19 €	20,06 €	61.43%	23
weight loss capsules Mining	EXACT	TONO - Weight-Loss Capsules \| SPA - MAN	1.46 €	11,43 €	27,94 €	40.08%	8
eyebrow lifting Mining	EXACT	Brow Lamination \| ART000200042 \| SPA - MA	0.55 €	9,74 €	40,33 €	24.30%	17

§ 05DAYPARTING · 168 HOURS

Boost where people buy. Pause when they don't.

✦ Upgrade Plan✦ 43 Credits

Search…

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✦Ads Optimizer

ANALYSIS

Dashboard

Campaign Structure

PPC Analysis

Product Performance

Analytics

MANAGEMENT

Manage Campaigns

Campaign Boost

Keywords

Competitors

OPTIMISATION

Automations

Dayparting

Event Days

OTHER

History

AI Observations

Structure

Dayparting

Time-of-day bid adjustments. Bids are multiplied hourly — e.g. +50% in the evening or –50% at night. Each cell is a multiplier. 1.0 = no change.

BRUSHPause (0×)–75%–50%–25%1.0×+10%+25%+50%

e.g. Evening Boost UK

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Click a cell to apply the selected value. Drag with the mouse button held down to select multiple cells. The brush selection is used when setting values.

§ 06HISTORY · AUDIT TRAIL

Every action. Every rationale. Fully auditable.

✦ Upgrade Plan✦ 43 Credits

Search…

◫

◐

☰

▦

✦

▤

★

⚙

⚐

◇

✦Ads Optimizer

ANALYSIS

Dashboard

Campaign Structure

PPC Analysis

Product Performance

Analytics

MANAGEMENT

Manage Campaigns

Campaign Boost

Keywords

Competitors

OPTIMISATION

Automations

Dayparting

Event Days

OTHER

History

AI Observations

Structure

History

All changes at a glance — bid adjustments, agent actions and AI reviews

TOTAL UPDATES

174

SUCCESSFUL

168

96.6%

FAILED

3.4%

AVG BID CHANGE

+0,02 €

AllBid ChangesStructure ChangesAgent Actions

All changes (174)

DATE	CAMPAIGN	KEYWORD / TARGET	CHANGE	DESCRIPTION	TRIGGER	STATUS
28.04.2026, 10:00	—	—	No Action	Automation rule "Lowercarbo" is active (filter: campaign contains "lowercarb"). The only identifi…	Ads Agent	Successful
27.04.2026, 10:00	—	—	No Action	No campaigns within the scope of automation rule "Lowercarbo" (filter: campaign contains "lowercarb"…	Ads Agent	Successful
26.04.2026, 10:00	—	—	No Action	Automation rule "Lowercarbo" only applies to campaigns with "Lowercarb" in the campaign name, in...	Ads Agent	Successful
25.04.2026, 10:00	—	—	No Action	None of the listed campaigns fall within the scope of automation rule "Lowercarbo" (filter: cam…	Ads Agent	Successful
24.04.2026, 10:01	—	substitutes / loose-match / d…	Candidate Analysis	23 campaigns with substitutes and loose-match confirmed against 25 active Auto campaigns — this is ver…	Ads Agent	Successful
24.04.2026, 10:01	—	lift spray face	Candidate Analysis	Long-tail keyword with strong performance (ACoS 13.3%) should run concentrated in EXACT, candi…	Ads Agent	Successful
24.04.2026, 10:01	—	lift spray	Candidate Analysis	Four campaigns bid on the same keyword — leading to self-competition, higher CPCs and unclear…	Ads Agent	Successful
24.04.2026, 10:01	—	lift spray	Candidate Analysis	Consolidating the 200€ spend reduces CPCs/self-bidding against yourself and channels more clicks to…	Ads Agent	Successful
24.04.2026, 10:01	—	suncream spray	Move	Move successful: 0,84€ spend, 0 sales, in 7D for "suncream spray" PHRASE in Clear Sun Spray…	Ads Agent	Successful
24.04.2026, 10:01	sponsoredProducts	b0bzr8tre95 / b083vmt9b7	Move	Move successful: ASIN-based search terms "b0bzr8tre95"/"b083vmt9b7" as organic search terms…	Ads Agent	Successful
24.04.2026, 10:01	—	Eyebrows and Lash…	Ads Agent	The Eyebrows/Lash-Tint campaign is performing extremely poorly…	Ads Agent	Successful
24.04.2026, 10:01	NaturBoost Clear Sun Spray \| ART000169...	sunscreen spray face	Negative Keyword	Negative keyword "sunscreen spray face"	Ads Agent	Successful
24.04.2026, 10:01	NaturBoost Clear Sun Spray \| ART000169...	sun spray face	Negative Keyword	Negative keyword "sun spray face"	Ads Agent	Successful

§ 07 · PROOF

“We had €14M spend per year, an agency and still ACoS spikes. With the Ads Optimizer 22% ACoS reduction at +18% sales. We now do the agency work ourselves — through one cockpit.”

Maximilian Kober

Head of Performance · Northpeak Group · 9 Brands, 12 Marketplaces

ACoS on autopilot. Hands free.

14-day trial, no credit card. First bid optimisation in under 30 minutes.

Ads Optimizer FAQs

It runs your Amazon PPC campaigns with AI: bids, keywords and budgets are continuously optimised to lower ACOS and scale revenue.

It analyses search and sales data, pauses inefficient keywords, shifts budget to profitable campaigns and adjusts bids automatically.

Yes. You set targets such as target ACOS and budget limits; the optimiser acts within these parameters — visible and overridable at any time.

Sponsored Products, Sponsored Brands and Sponsored Display across all supported Amazon marketplaces.

14 days free, no credit card.

ACoS down.Sales up.

Ads Optimizer

Three levers. Full control.

Bid Agent

Keyword Mining

Dayparting

Your PPC control room. In real time.

More than bidding. The full toolkit.

39.489 targets. Each one checked hourly.

Keywords

Boost where people buy. Pause when they don't.

Dayparting

Every action. Every rationale. Fully auditable.

History

ACoS on autopilot. Hands free.

Related articles from the blog

Ads Optimizer FAQs

ACoS down.
Sales up.