SellercoreSellercore
§ 03REPRICER · BUYBOX VELOCITY

Win the BuyBox.
Defend the margin.

Sellercore Repricer reacts to BuyBox losses in under 90 seconds, keeps you inside the profitable corridor and automatically raises the price the moment the BuyBox is yours.

14-DAY TRIAL · NO CARD
REPRICER ACTIVE23.436 PRICE CHECKS TODAYBUYBOX RATE 84.3%
RESPONSE TIME
< 0s
BuyBox loss → price update
BUYBOX RATE Ø
+0.0 pp
after 30 days of repricing
MARGIN PROTECTED
0%
within the min/max corridor
UPDATES / DAY
0M+
across the entire platform
Sellercore
✦ Upgrade Plan✦ 49 Credits
Search…
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▤Repricer
Overview
Performance
Products
Repricing Log

Repricer Analysis

Spot BuyBox potential — where does more aggressive repricing pay off?
In the Repricer
0 / 3.937
Ø BuyBox Rate
—
Revenue 30 days
27.468,02 €
Untapped Potential
0,00 €
Search by name, ASIN, SKU or brand…
Target BuyBox
79%
PRODUCTBRANDS↕PRICE↕SALES 30D↕REVENUE 30D↕BUYBOX RATE↕SELLER RANK↕REPRICING↕POTENTIAL↕
ÄNDbeauty HOCI Facial Spray 100…
BTPZ09Z2A1 · ART00000987
Andmetics16,70 €5599.491,14 €—3.708inactive—
ÄNDbeauty HOCI mini Gesichtsspra…
8120SQNT2 · ART00000176
Andmetics7,99 €3112.485,52 €—7.295inactive—
ÄNDbeauty Clear Sun Spray SPF 30 …
812O00C2QV · ART00000170
Andmetics16,50 €961.585,13 €—108.996inactive—
ÄNDbeauty Brow Lamination Kit – A…
812NMZNV2A · ART00000962
Andmetics16,00 €891.426,61 €—21.103inactive—
NEW! Nizoegis Multivitamin Mikrov…
BCC93199KT · MSS50
—30,00 €271.008,37 €——inactive—
Original Back Tape Back Tape sc…
ER74C20003 · BackTape
—103,90 €10991,58 €——inactive—
ÄNDbeauty Magic Eye Stick – kühle…
812N3M02SV · ART00000383
Andmetics8,95 €68601,64 €—24.018inactive—
Amazon Product B0T82DTXKW
B0T82DTXKW · BAQ-9
—29,90 €14418,60 €——inactive—
Amazon Product B0G8B6PHM
B0G8B6PHM · BAQ-13
—20,90 €13400,10 €——inactive—
Amazon Product B0GDFFXFF
B0GDFFXFF · BAQ-12
—29,90 €12357,68 €——inactive—
Kräuternox Frankincense Drops | Fr…
B0G2T7G41 · BBO-15
—29,90 €11328,42 €——inactive—
Willow Bark Drops | Willow Bark Pa…
B0G3T7G65 · BBQ-1A
—29,90 €10297,58 €——inactive—
Kräuternox Shepherd’s Bag Drops |…
BCC72G7H6 · BBO-12
—29,90 €8239,40 €——inactive—
Amazon Product B0SVJ3FNH
B07T2VC9Z6 · BAQ-7
—29,90 €8239,20 €——inactive—
Amazon Product BC11K3NCM8
BC11VHC0CM · B0G-7
—32,90 €7230,30 €——inactive—
ÄNDbeauty Augenbrauen- und Wi…
8120SHV2GP · ART00000086
Andmetics8,90 €25222,82 €—46.764inactive—
§ 04

Three strategies. One engine.

01STRATEGY

Competitive

Matches the price to the BuyBox

Undercuts the cheapest competitor by a freely chosen € or % value. The standard for aggressive market defence.

BuyBox RateReactive< 90s Updates
02STRATEGY

Dynamic

AI-driven

Models the BuyBox probability per ASIN and sets the highest price that still holds the BuyBox. Learns from your velocity.

ML PricingMargin↑Auto Corridor
03STRATEGY

Margin

Price by target margin

Uses cost price, Amazon fees, VAT and FBA costs to hold the price at the target-margin anchor. Profit-first.

Margin LockBreak-EvenB2B + B2C
§ 04bBUYBOX DUEL · SIMULATION

The duel is on.
Around the clock.

Competitor drops → Sellercore reacts → BuyBox won → price steps back up until the maximum is found. Exactly this cycle, over and over — without you ever having to look.

87ms
Ø REACTION
24/7
IN THE DUEL
0
MANUAL INTERVENTIONS
ASIN B09DNRW4T4 · amazon.deATTACK
Your price · Sellercore24,90 €
BeautyWorld✓ BUYBOX24,79 €
SmartLooks25,05 €
┆ MARGIN FLOOR 24,60 €MAX 25,10 €
BeautyWorld drops price to 24,79 €
§ 05STRATEGY · GUARDRAILS

You set the rules.
We keep them.

Min/max corridor, competitor distance, margin lock, update interval, max step per cycle. Every strategy respects your floors — and raises the price the moment the BuyBox is held.

  • Min/max price — a hard corridor — never undershot or exceeded
  • Competitor distance — freely chosen € or % gap to the competition
  • Auto-Up — holding the BuyBox → step-by-step price increases until loss
  • Update interval — configurable from 15 min to 24 h per ASIN
Repricing
Enable Repricing
Automatic price adjustment for this product
Repricing Strategy
Competitive
Matches the price to the BuyBox
Dynamic
AI-driven
Margin
Price by target margin
Undercut competitors by
€0.50
Price sits this amount below the cheapest competitor
Optimise price upwards
Once the BuyBox is won, the price is raised step by step to find the maximum price at which the BuyBox is still held. After a BuyBox loss, no further increases occur for 24h.
Auto-Repricing Settings
Priority ⓘ
3 - Every 2 hours▾
Max. step per cycle ⓘ
e.g. 0.50 €
Leave empty = the full target price is applied immediately (no limit).
§ 06PRODUCTS · BULK CONTROL

Thousands of ASINs. One table.

Min/max prices, margin lock and update priority — per ASIN or via bulk CSV. All in the same grid.

Products & Settings

Manage all your products for automatic price optimisation
My Products(279 of 279)
Search by title, SKU, EAN
TITLESKUASINMARKETPLACESTOCKCURRENT PRICEMIN/MAXBUYBOX PRICEPRIOREPRICINGACTIONS
ÄNDbeauty Korean Glow Serum Mi…AE10003068BO7G19Y8RCDE317,99 €15.99-€17.99—3 (2h)
ÄNDbeauty SPF Tonisier. Mask Mi…9120004118673BO048J17AS5DE0€19,03€20.32-€47.89—3 (2h)
ÄNDbeauty Firmer. Blue Light Use…9120004118604BO0V8X16YHDE0€19,90€13.50-€41.05—3 (2h)
ÄNDbeauty Face Jelly. Calm & Reco…9120004118606BO007V11447DE0€20,03€20.32-€42.05—3 (2h)
ÄNDbeauty Blue Light Shield Serum…9120004112443B00JV2C7AVDE0€16,99€16.99-€47.95—3 (2h)
ÄNDbeauty Lip Gloss Honey Drip S…9120004115117BOOSO40SPKDE0€20,03€21.42-€24.20—3 (2h)
ÄNDbeauty Day Drift. Day & Day Y…9120004113382BOLEUTODBNDE0—€13.50-€41.85—3 (2h)
ÄNDbeauty Glow Skin Mask · Korea…AE10001004BOO9HRDS19ADE68€20,15€20.20-€20.05—3 (2h)
ÄNDbeauty NCE Mini Frohwood…AE10003011TES1X1GJ6XDE16€19,40€16.97-€47.05—3 (2h)
ÄNDbeauty MOO mini Backhauser…AE10003072BO27CWNK4NDE20€20,03€16.02-€21.85—3 (2h)
Nutreria Inntermarket Strawberry L…MS-S1-1RPGBO0K9DKPBRDE0—€8.10-€9.95—3 (2h)
NEW! Plusoga Multivitamin Mikrov…M$59BO27SJ12969DE265€20,03€19.02-€41.85—3 (2h)
Nutreop Reckperpaket für 3 Frohw…M$129-08ABO80W8TH7XDE0—€19.20-€85.79—3 (2h)
NEW! Lampernius Drops — Permu…LK SOMLBO375221EDE2€20,03€20.42-€24.30—3 (2h)
NEW! Vita Lin Drops — Bisombo…EN-DRINS-4317BO82HXC7VDE0€16,90€20.27-€80.10—3 (2h)
BLULA AO Waschmittel Bilder | Bake…Blue. ohne DuftBO827HRYLDE0€17,30€15.21-€20.50—3 (2h)
BLULA Allergiriche Bilo Wachimitt…Blue. mil DuftBO82146Y2ZDE0€20,90€15.21-€20.50—3 (2h)
Original Back Tape Back Tape sc…BlackTapeBO9PT197488HDE18€103,80€8052-€10543—3 (2h)
ÄNDbeauty MOC mini Geschloppe…AE10003103BCC2ECZ29YDE97€17,90€8.79-€19.10—3 (2h)
ÄNDbeauty Clear Sun Spray SPF 32 …AE10000176BO50001721DE487€16,30€14.02-€16.97—3 (2h)
§ 06bPERFORMANCE · KEY METRICS

What repricing delivers. In black and white.

Revenue, contribution margin, BuyBox rate and every single price change — the performance view shows whether the duel pays off. Straight from the app.

Performance
Repricer metrics: revenue, contribution margin, BuyBox rate and price changes over time
PERIOD7D14D30D60D90D
REVENUE (30D)
27.468 €
CONTRIBUTION MARGIN (30D)
12.031 €
Ø BUYBOX RATE
0.0%
PRICE CHANGES (30D)
3.415
ACTIVE PRODUCTS
279
Revenue & Contribution Margin
Daily trend over the last 30 days
RevenueContribution Margin
BuyBox Win Rate
Daily rate — target: 80%
BuyBox RateTarget 80%
Latest Price ChangesLIVE
PRODUCTOLD PRICEΔNEW PRICESTRATEGY
HOCI Facial Spray 100 ml16,70 €↑ 1.2%16,90 €DYNAMIC
Brow Lamination Kit16,00 €↓ 3.2%15,49 €COMPETITIVE
ÄNDbeauty Korean Glow Serum17,99 €↓ 2.8%17,49 €COMPETITIVE
Aloe Vera Cream 250 ml24,74 €↑ 0.4%24,84 €DYNAMIC
§ 07LOG · LIVE FEED

Every step.
Fully auditable.

See in real time which prices were adjusted, why and when. Trigger, strategy, old and new price, BuyBox status, competitor snapshot — per event and exportable as CSV.

UPDATES
24.850
SUCCESS
99.4%
Ø DELTA
±0,42 €
LATENCY
87ms
Repricing LogLIVE · 24.850 EVENTS TODAY
TIMEΔ PRICEEVENTASIN
15:17:47-0.30 €UNDERCUT_COMPETITOR✓BO827HRYL
15:17:44+0.20 €PRICE_UP_OPTIMIZE✓AE10003011
15:17:42+0.50 €BUYBOX_LOST → REACT✓AE10003068
15:17:20+0.50 €BUYBOX_LOST → REACT✓AE10003068
15:17:01+0.20 €PRICE_UP_OPTIMIZE✓AE10003011
15:16:42-0.30 €UNDERCUT_COMPETITOR✓BO827HRYL
15:16:23-0.05 €MARGE_LOCK✓M$59
15:16:04—MIN_PRICE_FLOOR⚠AE10003072
15:15:45+0.80 €BUYBOX_REGAINED✓BlackTape
15:15:26+0.15 €PRICE_UP_OPTIMIZE✓BO04N1S2GP
§ 08

Live in 3 steps.

01

Connect

Connect Amazon Seller Central and the SP-API in 2 minutes. Sellercore imports your listings and ASINs automatically.

02

Configure

Min/max prices per ASIN or via CSV import. Choose a strategy — Competitive, Dynamic or Margin.

03

Activate

The Repricer goes live. Updates every 15 min to 24 h. Full control, pause switch, audit log.

§ 09 · PROOF
“In the first month our BuyBox rate climbed from 61% to 84%. at the same time our margin grew by 7,2pp, because the Auto-Up mechanism raises prices the moment we win. We switched off three separate tools.”
MK
Markus Klein
Head of Marketplaces · ÄNDbeauty GmbH

Related articles from the blog

Guide
What is an Amazon Repricer? Everything you need to know
Strategy
Repricing without a race to the bottom: how to protect your margins
Guide
Amazon Buy Box: how to win it for good
FAQ

Questions about the Repricer

Depending on your plan: Seller up to every 4 hours, Professional up to every 30 minutes, Enterprise up to every 5 minutes. Price changes are then transmitted instantly via the Amazon SP-API.

Yes. You set a minimum and a maximum price per item. The Repricer only moves within these limits — so you win the Buy Box without slipping into a race to the bottom.

Around 82 % of all Amazon purchases go through the Buy Box. Whoever fails to win it loses the majority of sales to competitors — which is why rule-based repricing is so effective.

All European marketplaces (DE, UK, FR, IT, ES, NL, PL, SE) as well as the USA and Canada.

14 days free, no credit card. The first Buy Box defence is usually live in under an hour.

BuyBox? Defended.

14-day trial, no credit card. First BuyBox defence live in under an hour.