The Sellercore AI Assistant is AI for Amazon sellers: it knows your campaigns, margins, stock levels and product data. It pulls the numbers itself, does the math and carries out tasks in your account: from the question about your margin to the bid adjustment. In plain language.
Your numbers sit in Seller Central, the ad console and your own spreadsheets. By the time you have an answer, ten tabs are open.
The AI Assistant reads your data from every Sellercore module, answers questions in plain language and makes changes.
You simply ask, for example about your best products, and get an answer with your real numbers.
The assistant does more than answer questions. It calls the right tools and acts in your account, within the limits you set.
The assistant reads ads reports, profit and loss, stock levels, product data and reviews straight from the source. No exports, no copy and paste.
Adjust bids, generate reorder suggestions, request reviews, push listings to Amazon: the assistant calls the right tool.
You see which data is loaded and which tools are used. Every action is logged and traceable.
The assistant works with every area of Sellercore. A selection of what you can get done by chat:
Analyse campaigns, keywords and search terms, adjust bids and targets, harvest or exclude search terms, create campaigns, dayparting, event days and boosts.
Set up the repricer, change rules, start a run, check the status and find out why you don't have the Buy Box.
Search products, find listing issues, change titles, bullet points, attributes and images and push them to Amazon, publish A+ Content.
Profit per product and period, sales figures, add your own costs, import purchase prices, maintain VAT rates.
Check stock coverage, set reorder points, create purchase orders with suppliers and manage suppliers.
Request reviews via the official Amazon feature and retrieve your review statistics.
An assistant that acts in your account needs clear limits. With Sellercore, you define them.
The assistant only acts within your rules and limits, for example minimum prices in the repricer or targets in the Ads Optimizer.
You can set critical actions to require approval. The assistant then makes a suggestion, and you decide.
Every action is listed in the history with a timestamp. So you always know what happened in your account.
Processing is GDPR-compliant on servers in Frankfurt am Main. Access to Amazon runs via the official API.
The assistant is built into the Sellercore app. With the Sellercore connector, the AI chat you already use works with your Sellercore account too.
More about the Amazon Seller MCPconnector URL in Claude or ChatGPTThe assistant lives in Sellercore. If you prefer Claude or ChatGPT, connect your account through the Amazon Seller MCP connector. For example:
How were my sales yesterday, and what was my best product?
get_sales_analyticsWhich campaigns are above my target ACoS?
get_ads_kpisWhat will run out in the next three weeks?
get_storage_overviewExamples. The AI picks the right tool itself. Write actions are marked so you can check them first.
How to connect Claude or ChatGPTThe assistant only acts within your rules and limits. You can set critical actions to require approval, and everything is logged.
Prefer a guided start? Book a call: in 30 minutes on Google Meet we walk you through the app and answer your questions.
What AI can really do in day-to-day Amazon selling, how an assistant works with tools and what to look for when it comes to security and control.
Day-to-day work as an Amazon seller is made up of many small decisions: adjusting bids, checking prices, planning stock, improving listings, analysing numbers. The data for all this is spread across Seller Central, the advertising console and your own spreadsheets. This is exactly where an AI assistant helps: it brings the data together, answers questions in plain language and handles recurring tasks.
Typical use cases are analysing ads and profit, spotting problems such as a lost Buy Box or low stock, and writing product copy. What matters is that the AI does not just produce text, but works with your real data and can put changes into effect directly.
A chatbot answers questions based on what it has learned or on a knowledge base. It knows nothing about your account and cannot change anything. An AI agent, on the other hand, pursues a goal: it calls tools, fetches data, plans intermediate steps and carries out actions.
| General chatbot | Sellercore AI Assistant | |
|---|---|---|
| Knows your numbers | – | |
| Calculates with fees, advertising and purchase prices | – | |
| Changes prices, bids or listings | – | |
| Sticks to your guardrails | – | |
| Logs every action | – |
Language models can produce answers that sound plausible but are wrong. For questions about margins or stock levels, that is a risk. An assistant with tools does not answer such questions from memory, but retrieves the relevant data: it loads the week's orders, deducts fees and returns and allocates ad spend before it answers.
How much profit did the Coffee Grinder Pro make this week?
This week: 38 sales of the Coffee Grinder Pro. €119.32 profit before advertising, €46.20 ad spend, leaving €73.12 profit.
With Sellercore, you see these steps. You can tell which data was loaded and which tools were used. That makes answers verifiable and actions traceable.
An AI that acts in your Amazon account needs clear limits. Two levels have proven their worth:
What guardrails look like in advertising is described in Amazon Ads Agent: AI-driven advertising. When automation in advertising pays off is covered in Amazon PPC automation.
| Task | How you use the assistant |
|---|---|
| Analysing numbers | Just ask: profit, advertising, stock, sales figures. Ideal for a quick overview. |
| Finding problems | Missing Buy Box, listing issues, low stock or search terms without sales. |
| Routine changes | Bids, negative keywords, reorder points or review requests within your rules. |
| Copy and content | Have titles, bullet points and A+ Content suggested and approve them before publishing. |
| Strategic decisions | Product range, large purchases or new marketplaces: the assistant provides the numbers, you make the decision. |
Amazon is betting on AI too. In Seller Central, Amazon offers its own assistant, the Seller Assistant. On the buyer side, Rufus answers customers' questions about products. Find out more in Amazon Rufus AI.
The Sellercore assistant complements these tools. It works with the data that only comes together in Sellercore: your purchase prices and own costs for the real margin, your repricer rules, suppliers and reorder suggestions.
Sellercore processes your data GDPR-compliant on servers in Frankfurt am Main. The connection to Amazon runs via the official API with permissions you can revoke at any time. Every action the assistant takes is logged.
Never give an AI more rights than it needs. With Sellercore, you use guardrails and approvals to control what the assistant may do on its own and what it only suggests.
Yes. You can try Sellercore free for 14 days with all features, including the AI Assistant, no credit card needed. You see your first data within minutes, the full import takes up to 24 hours. The trial ends automatically, there is nothing to cancel. After that you choose your plan, and paid plans come with a 14-day money-back guarantee.
Only within the rules and limits you define. You can set critical actions to require approval. Everything is logged and traceable.
An assistant for day-to-day Amazon operations: it answers questions about your account with your real data and carries out tasks, following your rules.
For example, adjust bids and targets, exclude search terms, change repricer rules, set reorder points, create purchase orders with suppliers, request reviews and push listings to Amazon. Over 90 actions across all modules in total.
Directly from Sellercore: ads reports, profit calculation, stock levels, product data and reviews. It retrieves the data instead of estimating it, and you see which data was loaded.
A general chatbot does not know your account and cannot change anything. The Sellercore assistant works with your data and carries out actions. With the Sellercore connector, you can also use it in Claude or ChatGPT.
Yes. Data is processed GDPR-compliant on servers in Frankfurt am Main, and access to Amazon runs via the official API.
No. You ask in plain language, just as you would explain it to a colleague.
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