Which costs are taken into account?

Sales commission, FBA and storage fees, PPC costs, returns, refunds and your purchase costs (COGS).

Can I analyse per SKU?

Yes, profit and margin are reported per SKU, product and time period.

Can I try the Profit Dashboard for free?

14 days free, no credit card required.

Sellercore

§ 03PROFIT DASHBOARD · TRUE MARGIN

Real profit.
Per ASIN. Per day.

Amazon fees, refunds, advertising costs, VAT, shipping and indirect expenses — reconciled automatically. No spreadsheet acrobatics, no “roughly”. Margin down to the penny.

14-DAY TRIAL · NO CARD

PROFIT ENGINE ACTIVEPROFIT TODAY 727,51 €LAST ORDER 0S AGO

DATA POINTS

reconciled per order

MARKETPLACES

Amazon EU/US/UK + all locales

UPDATE

live

every order in under 60s

HORIZON

D / M / Y

Today · Month · Forecast · Last

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Sales overview and metrics for your Amazon store

order.newBlackTape · +103,90 € · Profit +38,40 €

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Period Overview

	Today	Yesterday	Curr. Month	Forecast	Last Month
» Revenuei	1.095,80 €96.2%	1.290,19 €85.0%	24.420,40 €-19.4%	26.164,71 €-4.6%	27.424,47 €
» Orders / Unitsi	51 / 55 (1)	63 / 75 (3)	1.304 / 1.464 (39)	1.397 / 1.560 (38)	1.467 / 1.627 (24)
» Promoi	0,00 €	0,00 €	0,00 €	0,00 €	0,00 €
» Advertising Costsi	-2,25 €	-74,66 €	-1.706,12 €	-1.831,24 €	-2.225,57 €
» Refund Costsi	-7,48 €	-71,71 €	-521,62 €	-565,59 €	-141,49 €
» Amazon Feesi	-302,80 €	-406,79 €	-6.072,32 €	-6.490,27 €	-6.871,86 €
» Purchase Pricei	-74,72 €	-79,39 €	-2.382,02 €	-2.531,01 €	-2.546,82 €
Shipping Costsi	0,00 €	0,00 €	0,00 €	0,00 €	0,00 €
VATi	-166,90 €	-203,99 €	-3.832,53 €	-4.109,90 €	-4.273,11 €
Contribution Margini	656,71 €	673,91 €	12.031,07 €	12.891,40 €	13.490,23 €
» Indirect Expensesi	0,00 €	0,00 €	0,00 €	0,00 €	0,00 €
Profiti	710,55 €	666,09 €	11.866,60 €	12.821,36 €	13.490,23 €
Est. Payouti	738,91 €	825,01 €	14.926,61 €	15.992,80 €	16.383,54 €
Margini	64.87%	51.63%	49.00%	49.00%	49.19%
ROIi	905.98%	839.01%	506.41%	506.41%	529.07%
% Refundsi	1.85%	4.00%	2.46%	2.49%	1.72%

§ 04

Three pillars. One truth.

01PILLAR

Real Margin

47 data points per order

Amazon fees, advertising costs, refunds, FBA fees, shipping, VAT, purchase price, indirect expenses — all reconciled automatically.

SP-APIRefundsVAT-aware

02PILLAR

Multi-Marketplace

EU · US · UK · DE · FR · IT · ES · PL …

Consolidated view across all Amazon locales. Per marketplace, per brand, per ASIN. FX-adjusted using the daily average rate.

14 MarketplacesFX ConversionMulti-Brand

03PILLAR

Forecasting

Forecast · Last Month · Trends

Real-time projection of the current month. Comparison with the previous day, previous month and previous year. Alerts on margin drop.

Live ForecastYoY ComparisonAlerts

§ 04bVIEW · PERIOD CARDS

Today. Yesterday. Month. Forecast. At a glance.

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TODAY

REVENUE

1.078,40 €

ORDERS/UNITS

51 / 55

REFUNDS

AD COSTS

-2,25 €

EST. PAYOUT

763,75 €

CONTRIB. MARGIN

677,95 €

PROFIT

699,35 €

YESTERDAY

REVENUE

1.290,19 €

ORDERS/UNITS

63 / 75

REFUNDS

AD COSTS

-74,66 €

EST. PAYOUT

800,75 €

CONTRIB. MARGIN

657,65 €

PROFIT

666,09 €

CURRENT MONTH

REVENUE

24.420,40 €

ORDERS/UNITS

1.304 / 1.464

REFUNDS

AD COSTS

-1.706,12 €

EST. PAYOUT

14.539,11 €

CONTRIB. MARGIN

11.646,47 €

PROFIT

11.866,60 €

MONTHLY FORECASTFORECAST

REVENUE

26.164,71 €

ORDERS/UNITS

1.397 / 1.500

REFUNDS

AD COSTS

-1.831,24 €

EST. PAYOUT

15.677,82 €

CONTRIB. MARGIN

12.476,22 €

PROFIT

12.821,36 €

LAST MONTH

REVENUE

27.424,47 €

ORDERS/UNITS

1.467 / 1.627

REFUNDS

AD COSTS

-2.229,27 €

EST. PAYOUT

16.383,54 €

CONTRIB. MARGIN

13.490,23 €

PROFIT

13.490,23 €

§ 05

What lies between revenue and profit.

OF 100% REVENUE

Amazon 24.9%

Ads 7%

COGS 9.8%

VAT 15.7%

Profit 39.3%

–0.0%

Amazon Fees

Referral, FBA Pick & Pack, Storage, Long-Term Storage

–0.0%

Advertising Costs

Sponsored Products, Brands, Display, DSP — per campaign

–0.0%

Purchase Price

COGS per SKU — also dynamic via inventory receipts

–0.0%

Refunds

Reimbursements, Lost & Damaged, Customer Returns

–0.0%

VAT

OSS / Pan-EU, automatically per marketplace

–0.0%

Shipping Costs

FBM custom profiles, FBA shipping already in fees

–0.0%

Indirect Expenses

Software, staff, consulting — recurring & one-off

= 0.0%

Profit (Margin)

Real profit after all cost layers. Per order, per ASIN, per day — exactly as shown here.

§ 05bPROFIT PER PRODUCT · ASIN LEVEL

Which product earns. Which destroys.

Margin and ROI per ASIN — after all 47 cost layers. The bestseller with a negative margin stands out here instantly. Not after the quarterly close.

PRODUCTREVENUE 30DPROFIT 30DMARGINROI

ÄNDbeauty HOCI Facial Spray 100 ml

B7PZ09Z2A1

9.491 €

+4.318 €

45.5%0%

ÄNDbeauty Brow Lamination Kit

812NMZNV2A

1.427 €

+598 €

41.9%0%

Original Back Tape

ER74C20003

992 €

+402 €

40.5%0%

NEW! Nizoegis Multivitamin Microv…

BCC93199KT

1.008 €

−87 €

-8.6%0%

Amazon Product B0T82DTXKW

B0T82DTXKW

419 €

−134 €

-32.0%0%

AFTER ALL 47 COST LAYERS · INCL. REFUNDS & VAT⚠ 2 LOSS-MAKERS DETECTED

§ 06SHIPPING · INDIRECT COSTS

Shipping costs.
Indirect expenses.

Custom shipping profiles per destination country, FBM or Express. Recurring software licences, staff, consulting — everything flows cleanly into the margin.

Shipping Profiles — Per destination country, per product group, FBA / FBM
Indirect Expenses — One-off or recurring, with category & marketplace
Cost Allocation — Proportionally across marketplaces, brands or ASINs
Audit Trail — Every entry with date, user & receipt reference

AMAZON

Shipping Costs

Create shipping profiles with costs per destination country for profit calculation.

CREATE NEW SHIPPING PROFILE

Shipping Profile Name

e.g. Standard Shipping, Express, FBM

Products

All Products

Profile applies to all products

Specific Products

Profile applies only to selected products

Calculation Rule

No Shipping Costs

Shipping is not calculated

Customer Shipping Costs

Shipping costs = what Amazon charges the customer

Fixed Amount per Country

Set custom shipping costs per destination country

§ 06bEXPENSES · LEDGER

Every euro has an account. Every invoice a column.

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AMAZON

Indirect Expenses

Manage recurring and one-off expenses that aren’t directly Amazon fees.

Search by expense name

DATETYPENAMECATEGORYRECUR.PRODUCTMARKETPLACEAMOUNTACTIONS

📅 28.04.2026

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§ 07 · PROOF

“We thought we were running a 32% margin. After three days with Sellercore we knew: it's really 24,7%. Seven points of ROI flowing into the wrong campaigns. Today the profit alert stops that after just 2 hours.”

Sandra Reuter

Founder · Reuter Brands GmbH · 4 brands on 7 marketplaces

Margin? Crystal clear.

14-day trial, no credit card. First P&L report live in under 5 minutes.

Questions about the Profit Dashboard

Your real profit after all fees — Amazon commission, FBA costs, advertising, returns and more — per SKU and in real time.

Sales commission, FBA and storage fees, PPC costs, returns, refunds as well as your purchase costs (COGS).

Yes, profit and margin are shown per SKU, product and period.

Directly from your Amazon account via the SP-API.

14 days free, no credit card.

Real profit.Per ASIN. Per day.

Amazon Dashboard

Three pillars. One truth.

Real Margin

Multi-Marketplace

Forecasting

Today. Yesterday. Month. Forecast. At a glance.

Amazon Dashboard

What lies between revenue and profit.

Which product earns. Which destroys.

Shipping costs.Indirect expenses.

Shipping Costs

Every euro has an account. Every invoice a column.

Indirect Expenses

Margin? Crystal clear.

Related articles from the blog

Questions about the Profit Dashboard

Real profit.
Per ASIN. Per day.

Shipping costs.
Indirect expenses.