Amazon Reviews: Getting More Reviews While Staying TOS-Compliant

What Amazon Allows (and What It Doesn't)

Allowed:

Asking customers neutrally for a review
Using Amazon's "Request a Review" button
Product inserts without an incentive
Excellent customer service that encourages organic reviews

Prohibited:

Offering money or discounts for reviews
Asking for positive reviews (neutral only!)
Reviews from friends/family
Review exchanges with other sellers
External services for fake reviews

Strategie 1: Amazons Request a Review Button

The simplest and safest way: use Amazon's own "Request a Review" button in Seller Central. This is 100% TOS-compliant and sends a standardised request to the customer.

Pro tip: Automate these requests! With tools like Sellercore, you can have the button clicked automatically 5-7 days after delivery.

When to use the button?

Optimal timing: 5-7 days after delivery
Not too early: The customer needs to use the product first
Not too late: The enthusiasm fades after 2 weeks

Automate it with SellercoreReviews: More reviews, TOS-compliant and automatic Learn more

Strategy 2: Product Inserts

A card in the package can increase the review rate - but only if it is designed to be TOS-compliant:

Permitted product insert template:

Thank you for your purchase!

We hope you are satisfied with your [product name].

Do you have any questions or feedback? Feel free to contact us directly at [email].

If you have a moment, we would appreciate your feedback on Amazon.

Scan the QR code for your order

Warning: No wording like "If you are satisfied, leave a 5-star review". That is prohibited!

Strategy 3: Excellent Customer Service

The best long-term strategy: exceed your customers' expectations. Satisfied customers leave more positive reviews organically.

Concrete measures:

Fast responses: Reply to messages within 12 hours
Proactive communication: Inform customers about delays before they ask
Problem solving: Offer generous solutions for complaints
Surprises: Small extras in the package (but no review incentives!)

Strategy 4: Intercepting Negative Reviews

Many negative reviews arise because customers do not know any other way to get in touch. Here is how to intercept them:

Proactive follow-up template:

Subject: Is everything OK with your order?

Hello [customer name],

your order should have arrived by now. I just wanted to check in and see whether everything is OK.

If you have any questions or something is not right, simply reply to this message - we are happy to help!

Best regards,
[your name]

This message gives dissatisfied customers a direct channel before they write a negative review.

Amazon Vine Program

For new products, Amazon Vine is a legal option to get your first reviews:

You provide products free of charge
Amazon selects verified "Vine Voices"
The reviewers write honest, independent reviews
Reviews are marked with "Vine Customer Review"

Cost: 200€ per parent ASIN (one-off). You can enrol up to 30 units per product in the program.

Conclusion

Getting more reviews requires patience and the right strategies:

Use Amazon's Request a Review button systematically
Add neutral product inserts
Provide excellent customer service for organic reviews
Intercept complaints before they turn into negative reviews
Use Amazon Vine for new products

Automate your review requests

With Sellercore, you send review requests automatically at the optimal time.

Try for free

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