Creating A+ Content: Best Practices for Higher Conversions

What Is A+ Content?

A+ Content replaces the standard text product description with a visually appealing presentation featuring images, comparison tables and formatted text blocks.

Standard description

• Text only (max. 2.000 characters)
• No images
• Limited formatting
• Looks unprofessional

A+ Content

✓ High-quality images & graphics
✓ Structured modules
✓ Comparison tables
✓ Brand storytelling

The Best A+ Modules

Amazon offers various modules. These work best:

1 Comparison table

Ideal for product lines or comparing variants. Helps customers with their purchase decision.

Best Practice: Compare a maximum of 5 products. Most important differences in the top rows.

2 Standard Image & Text (4 Bilder)

Four images with short texts. Perfect for feature highlights.

Best Practice: Use icons or detail photos. Limit texts to 50-75 words per block.

3 Standard Single Image & Sidebar

Large image with a text sidebar. Good for emotional images or usage scenes.

Best Practice: Use lifestyle images that show the product in use.

4 Company Logo

Branding element at the beginning or end. Strengthens brand perception.

Best Practice: Combine a high-quality logo with a brand story.

Automate it with SellercoreProduct Optimizer: Listings and images that convert Learn more

The Ideal A+ Structure

A proven sequence for maximum impact:

Hero Banner / Logo

Establish brand identity

USPs / main benefits

4-image grid with features

Detail views

Product details or application

Comparison table

If several variants are available

Brand story / trust

About us, quality promise

Design Tips

Image requirements

Minimum resolution: 970 x 300 pixels (depending on the module)
Recommended: 1464 x 600 pixels for the best quality
Format: JPG or PNG (without transparency)
File size: Under 2 MB per image

Text guidelines

Short, scannable paragraphs (max. 100 words per block)
Bullet points instead of running text
Communicate benefits before features
No exaggerated advertising phrases

Prohibited in A+ Content:

• Price details or discounts
• "Bestseller", "#1" without proof
• Guarantee promises
• Links to external websites
• Contact information

Conversion Optimisation

These elements demonstrably increase conversion:

+8-15%

Comparison table with competitor USPs

+5-10%

Lifestyle images with the product in use

+3-7%

Infographics instead of plain product photos

+2-5%

Brand story with trust elements

A+ Premium Content

A+ Premium (formerly A++ Content) offers advanced modules:

Video modules: Product videos directly in the content
Interactive hotspots: Clickable areas on images
Carousel modules: Scrollable image galleries
FAQ modules: Expandable questions & answers

Availability: A+ Premium is currently available only to selected brands and free to use. Qualification is based on high sales figures and brand performance.

Common Mistakes to Avoid

Too much text

Buyers scan, they do not read. Bullet points instead of paragraphs.

Low image quality

Blurry or pixelated images harm conversion more than they help.

No mobile test

70% of Amazon buyers use mobile. Always check on your phone!

Features instead of benefits

"500ml capacity" → Better: "Enough water for the whole day"

Conclusion

Good A+ Content is an investment that pays off. The most important points:

Structure is crucial: Hero → USPs → Details → Comparison → Trust
Quality over quantity: A few high-quality images beat many mediocre ones
Think mobile-first: Always test on a smartphone
Communicate the benefit: What is in it for the customer?
Test and optimise: A+ Content can be updated at any time

More conversions with Sellercore

Track the success of your A+ Content with real conversion data.

Try for free

Did this article help? Mark Sellercore as a preferred source on Google to see our articles more often in search results.

Add Sellercore as a preferred source on Google