A+ Content (formerly Enhanced Brand Content) can increase your conversion rate by 3-10%. Here you will learn which modules work best and how to use them optimally.

Requirement: A+ Content is only available to sellers with a registered brand in the Amazon Brand Registry. Without Brand Registry, you have no access to this feature.

What Is A+ Content?

A+ Content replaces the standard text product description with a visually appealing presentation featuring images, comparison tables and formatted text blocks.

Standard description

  • • Text only (max. 2.000 characters)
  • • No images
  • • Limited formatting
  • • Looks unprofessional

A+ Content

  • ✓ High-quality images & graphics
  • ✓ Structured modules
  • ✓ Comparison tables
  • ✓ Brand storytelling

The Best A+ Modules

Amazon offers various modules. These work best:

1 Comparison table

Ideal for product lines or comparing variants. Helps customers with their purchase decision.

Best Practice: Compare a maximum of 5 products. Most important differences in the top rows.

2 Standard Image & Text (4 Bilder)

Four images with short texts. Perfect for feature highlights.

Best Practice: Use icons or detail photos. Limit texts to 50-75 words per block.

3 Standard Single Image & Sidebar

Large image with a text sidebar. Good for emotional images or usage scenes.

Best Practice: Use lifestyle images that show the product in use.

4 Company Logo

Branding element at the beginning or end. Strengthens brand perception.

Best Practice: Combine a high-quality logo with a brand story.

The Ideal A+ Structure

A proven sequence for maximum impact:

1
Hero Banner / Logo
Establish brand identity
2
USPs / main benefits
4-image grid with features
3
Detail views
Product details or application
4
Comparison table
If several variants are available
5
Brand story / trust
About us, quality promise

Design Tips

Image requirements

Text guidelines

Prohibited in A+ Content:
  • • Price details or discounts
  • • "Bestseller", "#1" without proof
  • • Guarantee promises
  • • Links to external websites
  • • Contact information

Conversion Optimisation

These elements demonstrably increase conversion:

+8-15%
Comparison table with competitor USPs
+5-10%
Lifestyle images with the product in use
+3-7%
Infographics instead of plain product photos
+2-5%
Brand story with trust elements

A+ Premium Content

A+ Premium (formerly A++ Content) offers advanced modules:

Availability: A+ Premium is currently available only to selected brands and free to use. Qualification is based on high sales figures and brand performance.

Common Mistakes to Avoid

Too much text
Buyers scan, they do not read. Bullet points instead of paragraphs.
Low image quality
Blurry or pixelated images harm conversion more than they help.
No mobile test
70% of Amazon buyers use mobile. Always check on your phone!
Features instead of benefits
"500ml capacity" → Better: "Enough water for the whole day"

Conclusion

Good A+ Content is an investment that pays off. The most important points:

  1. Structure is crucial: Hero → USPs → Details → Comparison → Trust
  2. Quality over quantity: A few high-quality images beat many mediocre ones
  3. Think mobile-first: Always test on a smartphone
  4. Communicate the benefit: What is in it for the customer?
  5. Test and optimise: A+ Content can be updated at any time

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