Amazon Q1 2025: New Features for Seller Central

At the start of 2025, Amazon announced several important updates for Seller Central. Here is an overview of all the changes and what they mean for your business.

New Seller Dashboard

The most important improvements:

• Performance Widget: Shows the sales trend of the last 30 days
• Alert Center: Important warnings are shown more prominently
• Quick Actions: Frequently used functions directly accessible
• Mobile Optimisation: Better display on smartphones

Enhanced Analytics

Amazon is expanding Brand Analytics with the following features:

• Customer Journey Tracking: See how customers find your products
• Competitive Insights: Compare with similar products in your category
• Repeat Purchase Rate: Track repeat customers per product
• Market Basket Analysis: What customers buy together with your products

FBA Updates

Capacity limits by IPI score:

• IPI 400-500: Base capacity
• IPI 500-600: +25% capacity
• IPI 600-700: +50% capacity
• IPI 700+: +100% capacity

PPC Innovations

The new PPC features:

• Smart Bidding: AI adjusts bids in real time
• Audience Targeting: New targeting options based on buying behaviour
• Creative Testing: A/B tests for Sponsored Brand Ads
• Attribution Reports: Better attribution of sales to campaigns

What Does This Mean for You?

The Q1 2025 updates bring some positive changes:

1. Better overview thanks to the new dashboard
2. More insights through enhanced analytics
3. More storage capacity with a good IPI
4. Smarter PPC campaigns with AI support

Our recommendation: Focus on improving your IPI score to benefit from the new capacity limits. And keep an eye on the new analytics features as soon as they become available.